Monthly Archives :

November 2020

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Five Copy Elements of Landing Page Optimization – CHUKWUEBUKA JUSTUS ASOGWA

In landing pages and other copywriting instances, there are elements to use in structuring and tweaking your copy for maximum impact on your audience. Some of the things stated in…

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Landing Page Optimization Research; Engaging the Sales Journey Stakeholders – Chukwuebuka Justus Asogwa

Landing Page Optimization Research; Engaging the Sales Journey Stakeholders. There are two main types of LPO research; the qualitative and the quantitative research. Qualitative research focuses on answering the question…

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Emotional Content Strategy: Reaching the 90% of Consumers’ Brain – Chukwuebuka Justus Asogwa

 Every decision we make has an emotional reason to it and marketers need to understand how to communicate with this part of the human brain to sell easier and faster.…

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EGGS: MUCH MORE THAN JUST THE PERFECT PROTEIN – Saater Kumaga DVM

3 Minutes Read For centuries, eggs have played a major role in feeding families around the globe. The oval shaped food is an unbeatable package when it comes to versatility…

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Social Proofing: Clearing All Doubts in Your Prospects’ Mind – Chukwuebuka Justus Asogwa

In today’s digital age, customers have a way of researching several businesses before finally settling and this can be a critical period in the customer journey. Giving your customer all…

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Sales Copywriting from the Customers’ Mind: The Data-Driven Way for Conversion Rate Optimization – Chukwuebuka Asogwa

In this week’s post, we will be examining how sales copywriters like Momoko Price from the CXL Institute get into the head of their customers to learn how they think…

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