3 minutes read. The 2017/18 Manchester City team that steamrolled the rest of the league into winning the Premier League title was made up of many nationalities from different parts…
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4 Minutes read The whole process of communication and sales is anchored on attention. Getting the attention of a user, keeping the attention of the visitor or guiding the attention…
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Every decision we make has an emotional reason to it and marketers need to understand how to communicate with this part of the human brain to sell easier and faster.…
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In this week’s post, we will be examining how sales copywriters like Momoko Price from the CXL Institute get into the head of their customers to learn how they think…
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3 minutes read Conversion Rate Optimization (CRO) is about ideas; managing ideas, testing, collecting data about several digital marketing ideas, distilling that data to find patterns that will help businesses…
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3 minutes read If you’re of the school of thought that technology will not affect your line of work, or at least won’t cause a massive change that could put…
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4 minutes read Legal data analytics is a smart way to build a business case for legal practice. Apart from finding your firm on LinkedIn and seeing your tweets on…
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By Chukwuebuka Justus 3 minutes read In an economy where the coaching and consultancy industry is going virtual, where DJs have to play from their homes and transmit over the Internet…
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By Chukwuebuka Justus 2 minutes read In my previous post, I told you the shocking truth about platform businesses. In this article, I am going to show you how the…
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By Chukwuebuka Justus 3 minutes read In the industrial age, businesses competed on the supply economy of scale, which means if you can produce more, the unit cost of production…
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