Data Strategy; Digital Economy

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Website Audit: Tips to Know Where Your Website Is Leaking and How to Fix It – Chukwuebuka Justus Asogwa

4 Minutes read The whole process of communication and sales is anchored on attention. Getting the attention of a user, keeping the attention of the visitor or guiding the attention…

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User Research – Understanding “why” Users Engage with your Product – Chukwuebuka Justus Asogwa

4 minutes read Engaging and understanding your users is the number one way to create useful, profitable and value driven experience for your users. As a shop keeper, you may…

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Five Copy Elements of Landing Page Optimization – CHUKWUEBUKA JUSTUS ASOGWA

In landing pages and other copywriting instances, there are elements to use in structuring and tweaking your copy for maximum impact on your audience. Some of the things stated in…

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Landing Page Optimization Research; Engaging the Sales Journey Stakeholders – Chukwuebuka Justus Asogwa

Landing Page Optimization Research; Engaging the Sales Journey Stakeholders. There are two main types of LPO research; the qualitative and the quantitative research. Qualitative research focuses on answering the question…

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Emotional Content Strategy: Reaching the 90% of Consumers’ Brain – Chukwuebuka Justus Asogwa

 Every decision we make has an emotional reason to it and marketers need to understand how to communicate with this part of the human brain to sell easier and faster.…

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Sales Copywriting from the Customers’ Mind: The Data-Driven Way for Conversion Rate Optimization – Chukwuebuka Asogwa

In this week’s post, we will be examining how sales copywriters like Momoko Price from the CXL Institute get into the head of their customers to learn how they think…

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CRO: The Custodian of Marketing Performance? – CHUKWUEBUKA JUSTUS

3 minutes read Conversion Rate Optimization (CRO) is about ideas; managing ideas, testing, collecting data about several digital marketing ideas, distilling that data to find patterns that will help businesses…

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Tech in Art: Can Museums go to People when People Can’t go to Museums? – CHUKWUEBUKA JUSTUS

3 minutes read Technology through Artificial Intelligence, machine learning and deep learning is changing the way we create and share in the art world but today we will be looking…

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Video Streaming in Africa: From Competition to Coopetition as Netflix and Amazon Prime Go on DSTV – CHUKWUEBUKA JUSTUS

3 minutes read If you’re of the school of thought that technology will not affect your line of work, or at least won’t cause a massive change that could put…

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Data in Law Practice: Mining the 21st Century Gold – Chukwuebuka Justus

4 minutes read Legal data analytics is a smart way to build a business case for legal practice. Apart from finding your firm on LinkedIn and seeing your tweets on…

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