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CRO: The Custodian of Marketing Performance? – CHUKWUEBUKA JUSTUS

3 minutes read Conversion Rate Optimization (CRO) is about ideas; managing ideas, testing, collecting data about several digital marketing ideas, distilling that data to find patterns that will help businesses…

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Video Streaming in Africa: From Competition to Coopetition as Netflix and Amazon Prime Go on DSTV – CHUKWUEBUKA JUSTUS

3 minutes read If you’re of the school of thought that technology will not affect your line of work, or at least won’t cause a massive change that could put…

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